Gen Z adults, 18-28 y/o, who enjoy social media and have a vibrant social life.
To
Make Canada Post’s mail and delivery service a part of their social routine.
By
Emphasizing the exciting experience of getting mail by post.
Insights
Big Idea
Make it Official - Canada Post will appeal to Gen Z’s nostalgia for traditional communication, leveraging their digital fatigue and desire for authentic connections.
Executions
OOH Billboards
Transit Ad
OOH Mockups
Social (Instagram Carousel)
Wild Posting
Experiential (Pop-up Booth)
Radio Ad
Credits
Sarah Murad - Primary Art Director
Iman Sheikh - Associate Art Director and Copywriter
