IDSTEM

Role: Brand Designer & Social Media Designer

About

An organization that hosts a biannual conference, aiming to promote and celebrate diversity within STEM fields, while providing undergraduate students the opportunities to gain presentation experience and network with other students and industry partners.

Problem

In the STEM field (Science, Technology, Engineering and Math), it is commonplace that students who belong to a minority feel underrepresented because of their background (e.g., race, ethnicity, gender identity, sexual orientation, learning abilities). As a result, they often feel as though they have no community to turn to, share their struggles with and feel as though they belong.

Challenge

Re-brand IDSTEM to promote outreach to students from diverse backgrounds, so that they have somewhere to feel welcome in STEM environments, and not be afraid to reach out to ask questions to the organization.

Executions

Moodboards

Typography Explorations

Logo Sketches

Final Logo

Style Tile

Social Media Templates

Asset Library

Links to Social Media Pages

Live Instagram Profile
Live X Profile