Tampax

Role: Art Director

Get
Get men who treat periods as a private, women-only matter 
To
Engage with the reality of menstruation and be willing to have a conversation about it
By
Taking over traditionally male spaces with unavoidable period presence.

Guiding Insight

Men grow up conditioned to treat the subject of periods as intimidating and taboo for them to talk about with the women in their life.

Big Idea

Rated M - Tampax tells men that blood isn’t more intimidating in periods than in M rated video games.

Executions

OOH Billboards

OOH Mockups

Credits