Sony

Role: Art Director

Get
Urban professionals aged 25-55 who value peace and quiet in their daily lives
To
See Sony Headphones as a convenient way to immerse themselves in their headspace
By
Telling them that Sony headphones can calm the chaos they're surrounded by in daily life

Guiding Insight

Over 70% of urban professionals report that environmental noise negatively affects their productivity, focus, and mental well-being.

Big Idea

Calm the Chaos - Sony’s noise cancelling headphones are your gateway to peace in a noisy world.

Executions

OOH Billboards

Credits