Tonica

Role: Art Director & Copywriter

Get

Adults 30-45 who appreciate exciting new taste experiences and enjoy socializing while sober

To

See kombucha as a high-quality, sophisticated and satisfying alternative to alcohol

By

Showing them that Tonica lets you not miss out on those social moments, without needing alcohol.

Guiding Insight

Target audience often feels like the odd one out when they go to a party without having an alcoholic drink in hand.

Big Idea

Part of the Cheers - When everyone raises their glass to cheers, Tonica fits right in.

Executions

Moodboard

OOH Billboards

OOH Mockups

Social Media Carousel

Experiential