Young professionals (ages 18-34) looking for convenient, high-quality meals that fit their busy lifestyles
To
Participate in and be excited for Edo Japan's Noodlefest, a limited-time celebration of all things noodles
By
Positioning Edo Japan as the ultimate destination for noodle lovers
Guiding Insight
For many people, eating a good and fulfilling meal provides a sense of contentment and stress relief.
Big Idea
Get Pulled In - Noodle bowls that are so good, you'll forget about your problems for a while.
Executions
OOH Billboards
OOH Mockups
Guerrilla Stunt
In-Store Activation
Tug-of-Noodle
People can play tug of war to determine who pays for the BOGO noodle bowl deal.
Organic Social Media
Customers can record themselves playing Tug-of-Noodle by putting their phone on the provided tripod. This will generate organic social media with people posting their battle.
Social Media Posts
Credits
Sarah Murad - Art Director
Priya Malavia - Copywriter
Carlea Foss - Account Manager
Special thanks to DonerNorth (in collaboration with Humber College) for providing this brief!
